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People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ". In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).