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On December 24, 1901, permission was given for use of the wording "Post Card" to be imprinted on the backs of privately printed cards.All cards during this era had undivided backs of privately printed cards.It is easy to identify these because of the inscription.It may be noted that many of the early Pioneer views were reprints as Private Mailing Cards.Publishers began using a linen-like paper containing a high rag content but used very cheap inks in most instances.Until recently, collectors considered these cards very cheap.The golden age ended as imports from Germany ceased and publishers in the U. These are easily distinguished by the white border around the pictured area.Improvements in America printing technology brought improved card quality.
Publishers, such as Mike Roberts, Dexter Press, Curt Teich, and Plastichrome, began producing cards that had very beautiful chrome colors and were very appealing to collectors.
The growth of this group has been spectacular in recent years, so much so that there are now many postcard dealers who specialize only in chromes. It is sometimes very hard to date a card unless it has been postally used or dated by the photographer.